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Demographics of online dating

This article is adapted from Date-Onomics by Jon Birger (Workman Publishing Company, 2015) The dating game is rigged, but the problem is not strategic — it’s …

has become steadily more prevalent in recent years.

In 2008 just 3% of all Americans said that they had used an online dating site; by 2009 that figure had risen to 6% of all Americans, and today 9% of the adult population has used an online dating site.

One in every ten American adults has used an online dating site or a mobile dating app.

We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.

Check out our guide to the best international dating apps and international dating websites.

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For the first time in our 2013 survey we asked specifically about the use of these cell phone dating apps.

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The median ages for online dating site users and dating app users are illustrative in highlighting the age differences between each group.Since 45% of all Americans are app users, that means that 3% of the overall adult population has used a cell phone dating app at one point or another.Similarly, 6% of smartphone owners have used a mobile dating app.As we did in our previous study, we presented online dating site users with an open-ended follow-up question asking which particular dating site(s) they have used.was the most-mentioned site in both our 20 studies, and e Harmony also ranked highly in both 20.Tips for men and for women on creating an online profile, email etiquette, and more.