A Mockingbird bass and various double-cutaway Eagle and single-cutaway Seagull 6-strings hang behind him.
Riches were handmade, he means it in the truest sense of the phrase.
He recalls that there were no machines in sight inside the shop—only band saws, belt sanders, block planes, spoke shaves, files, and special guitar knives that the luthiers made themselves out of highly carbonized metal.
His dinner-table design—which consisted of master volume and tone controls, a built-in preamp, a 6-position Varitone, and coil taps—was implemented on the production Seagull guitar.
The Guilds had this ’50s or ’60s sound, whereas the Di Marzios had a new sound to them.
Rich was often referred to as a custom shop at the time, it wasn’t custom in the conventional sense of the word.
Rico’s son Bernardo “Bernie” Chavez Rico, an accomplished flamenco guitarist, become involved with the guitar making, however.“The parts—the Varitone, the preamp circuitry, etc.—were made by hand,” says Stich.Rich’s electric offerings were originally equipped with Guild pickups, but the company later switched to Di Marzios, which Stich says, “added a whole different reality to the guitars.“We would go to the electronics store and buy all the parts we needed, and they would cut up the PCB boards.
Up to that time, the store’s phone greeting was “Bernardo’s Guitar Shop.” One day, Stich answered the phone with, “B.When you work with our team of entertainment professionals, you will be able to relax knowing that all of the details are being properly managed.Whether you are planning a casual, formal, rockin, up-scale, or more intimate event, we have the entertainment that will meet your party needs.At e Harmony we believe our success speaks for itself.’ and we’d go, ‘Sittin’ right there,’ and point at a knife.Father and son brought bodies in from Mexico, had them painted and assembled at the shop for mariachi, classical, and folk musicians.